In today’s market, social media is a powerful tool that’s necessary to grow your business exponentially. There’s no end to the new opportunities that a carefully managed social media campaign can bring. The truth is social media marketing takes a lot of planning and dedication to make it successful. Social media influences so much in the world right now including the buying behaviour of 71% of consumers. The key is to figure out how to take this influence and leverage it for your own business. In order to harness the power of social media here are 5 hacks that may be right for your business:
Identify Your Goals And Objectives
The first step is to identify your goals and objectives. Make sure you know what you’re looking to achieve before you start posting content. Decide on what you’re going to put out and what platform is most favourable for the type of content you’re providing. Social media will continue to be the driving force for businesses that want to effectively interact with their customers in real-time, so make sure you know which particular platform houses your target audience.
Understand Your Audience And Interact With Them
Understanding your audience means getting to know their needs, what excites them, what they believe in and what problems they have that you are capable to fix. Intimately interacting with them is a by-product of getting to understand them and once you do this, you can give them everything they want – which means bringing them to your website to see what your business is all about.
Humanize Your Brand
This means interacting on your social media accounts often, not just to drop a link to your article but to interact with your audience. Respond to posts from your audience and interact when they show interest in the content you put out. Show them who you are and your audience will feel more connected to you – they will want to read all those articles or visit your website. However, here’s a subtle warning; make sure the content you post aligns with your message. Everything needs to fit within your brand identity and promote what it is that you’re trying to say to the world.
Create A Strategy And Stick To It
You need to make sure your social media use is purposeful and to do this you can create a marketing calendar. Make sure to add all of your events, blog posts, and everything else you decide to do with your business into this calendar. This will help you stay organized and understand how to create content for each of your social media accounts. Stick to your strategy and do what you think is working more often.
Produce Interesting And Valuable Content
You want to make sure you are producing the most valuable content not only on your company blog but also on your social networking accounts. Having content that your audience connects to, helps showcase your business – which attracts more customers. To do this you need to know that maintaining accounts across different social media platforms doesn’t mean posting the same content on different sites every day. It means formatting content specifically meant for each platform. All of your posts should be different, even if they are delivering the same message.
According to Hubspot, 92% of marketers claimed that their social media activities have generated more exposure for their businesses. This means if you use social media strategically and purposefully and focus on creating amazing content, you’ll be getting your messages in front of a wide audience. Don’t just sit on the social media sidelines, learn how social media marketing can work for your business.